Why Visit
Construction Industry all over the world shows a rise in its rate of growth. As far as India is concerned the government policies and expenditure in infrastructure, training and regeneration projects have boosted unprecedented growth levels across all market sectors and it is expected to increase more. This growth is continuing to rise aided by the highly skilled and educated labours, fast expansion of leisure-oriented class and the huge influx of visitors to the country promoted by tourism.
Helps you to understand the market better
An exhibition is a thriving hub of brands and companies. While observing exhibition display stands of various companies you get a good glimpse into the market. No amount of theoretical study can give as productive insight in the market than observing brands in an exhibition does. When you are simply visiting an exhibition, you get ample time to observe and study, this assessment that help you formulate a better marketing and advertising strategy for your brand.
Aids in understanding the consumer’s point of view
When you visit an exhibition as a consumer, you gain perspective from a different vantage point. The vantage point in question is one of the consumer’s! As a consumer, while visiting an exhibition booth, you begin to understand what is working in the brand’s favour and what isn’t. Whether or not their marketing strategy is appealing to the right target group and how other consumers respond to it. To can gauge the audience’s reaction to a product and to the exhibition stand design. You can later incorporate these inputs in your next show.
Helps to gain insight on the competitor’s strategies
Visiting your competitor’s exhibition stall as a consumer gives you great insight and valuable information about your competitor’s product and marketing strategy. You can, not only gauge the audience’ reaction to their product but also get good knowledge about their products and new features. Understanding how your competitor markets his product will help you formulate a marketing plan that is more effective and profitable.
Keeps you informed about newly launched products
There is no better platform than an exhibition to keep updated with new products and companies. Many brands and companies prefer to launch their new products in the market through exhibition. Exhibitions are also a popular choice with brands seeking to reintroduce their product in the market. You can also drop by at your competitor’s exhibition display stand to get a demo of their product or learn more about the new features of their product.
A good platform to meet potential clients
There is no better place and opportunity to meet new clients, traders and sellers than at an exhibition. Networking is an important reason why brands participate in exhibitions. It is not necessary for you to have your own exhibition stall to meet potential clients and network. You can approach traders and sellers and even chat up with customers at your competitor’s booth. Some of these meeting may turn into successful alliances in the future which may prove beneficial to your brand.
Established new brands market
Apart from the reasons listed above, visiting exhibition can be a learning ground for new brands. It is a valuable opportunity to observe and study how established brands market themselves and hence visiting exhibitions can add tremendous value to any business.
