Aids in understanding the consumer’s point of view
When you visit an exhibition as a consumer, you gain perspective from a different vantage point. The vantage point in question is one of the consumer’s! As a consumer, while visiting an exhibition booth, you begin to understand what is working in the brand’s favour and what isn’t. Whether or not their marketing strategy is appealing to the right target group and how other consumers respond to it. To can gauge the audience’s reaction to a product and to the exhibition stand design. You can later incorporate these inputs in your next show.